Hey, I'm Bill.
61 years old. 45+ years of engineering. Still learning every day.
My Journey
I've spent over four decades building software. I was one of the first 15 engineers at a startup that grew into a $2B company. I've written code that's processed billions of dollars in transactions. I've managed teams, architected systems, and debugged more production incidents than I can count.
Now, at 61, I'm doing something different. I'm learning to build with AI. Not because I have to—because I want to. The tools available today are unlike anything I've seen in my career. Claude Code, in particular, has fundamentally changed what's possible for a single developer.
Vibe Engineering is my experiment in building in public. Real code, real struggles, real numbers. No vanity metrics, no growth hacking nonsense. Just an experienced engineer learning new tricks and sharing the journey.
The Philosophy
Build Fast
Speed matters. But not reckless speed—sustainable velocity. Ship early, iterate often, learn from users. AI makes this faster than ever.
Build Right
Fast doesn't mean sloppy. Good architecture, clean code, proper testing. The shortcuts you take today become the bugs you debug tomorrow.
Build in Public
Transparency creates accountability. Sharing the process helps others. The wins feel better and the losses teach more when they're witnessed.
Build with AI
AI isn't replacing developers—it's amplifying them. Learning to collaborate with AI tools is the most valuable skill I've developed in years.
The Timeline: 45 Years of Building
First Lines of Code
Typed Hunt the Wumpus and Star Trek BASIC games into my Apple II+. The spark that started everything.
Electronic Data Systems
Wrote COBOL and mainframe ALC for EDS—and Ross Perot!
First Software Product
Placed an ad in Street & Smith's Pro Football for one of the first Fantasy Football programs. Built it in Turbo Pascal, sold it mail order.
Red Light Camera Systems
Built and installed the first camera-based red light violation system—first installation was in NYC! Wrote the imaging subsystem in C.
Geoforce
Employee engineer #1. Built asset tracking software. Watched some deepwater container assets go missing when the Deepwater Horizon exploded.
Stitch Fix
Joined this Silicon Valley startup. Built a lot of features, managed a bunch of people for 7 years. Learned how to build practically and operate at scale.
AI Awakening
Cursor changed my workflow. Started seeing a path to building solo again.
Vibe Engineering
Started building in public. Documenting everything.
What I'm Building Now
Boffo Marketing
BuildingSmall Town Website Refresh & Hosting
FlowLink
BuildingLink shortening for teams who care about speed
Free GPT Inside
BuildingGrowth Intelligence Audits
Joy Cork / Chatbot
BuildingAI-powered wine discovery assistant for boutique wineries
Joy Cork / Email Explorer
BuildingVisualizing 12,000 winery newsletters to find what works
Plenty of SaaS
BuildingPlatform for building and selling SaaS products
Rentizens
BuildingAI-Powered Renter Profiles
Vibe Engineering
LaunchedBuilding in public, one commit at a time
Let's Connect
I read every email and try to respond to most. Whether you're building something, have questions, or just want to say hi—I'd love to hear from you.