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Weekly insights on building SaaS with AI as a senior engineer starting from a layoff. Real code. Real struggles. Real numbers.

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What you'll get

  • A weekly digest of what I'm building — the actual decisions, tradeoffs, and code I'm shipping.
  • Real metrics: commits, coding days, user numbers, and eventually revenue — even when it's embarrassing.
  • Tools and techniques that are actually working with AI (not just screenshots).
  • Early access to platform pieces and products I'm building for other experienced engineers.

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Progress on all projects and what I'm learning.

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AI-Assisted Development

Lessons from building with AI tools.

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"Finally, a newsletter that shows the real work of building software. Bill's honesty about failures is more valuable than most people's success stories."
— Sarah K., Indie Developer

No growth hacks, no motivational fluff. Just the real work of trying to turn 40+ years of engineering experience into freedom.

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