Why Adopt
Kit (formerly ConvertKit) is purpose-built for creators and indie builders. Unlike enterprise email platforms, it’s designed for people who are building an audience, not managing a marketing department.
The interface is clean, the deliverability is solid, and the free tier is generous enough to get started without friction.
What Sets It Apart
- Creator-focused – Built for newsletters and audience building, not enterprise marketing
- Simple automations – Visual automation builder that doesn’t require a PhD
- Good deliverability – Emails actually land in inboxes
- Generous free tier – Up to 10,000 subscribers free
- Clean forms – Embeddable signup forms that don’t look like spam
My Workflow
Kit handles all email for Vibe Engineering:
- Signup forms embedded across the site
- Welcome sequence for new subscribers
- Weekly newsletter sent to the full list
- Tagging to segment by interest (projects, articles, tech radar)
The integration is straightforward—just embed a form and Kit handles the rest.
Real Impact
- 842+ subscribers managed without complexity
- ~45% open rates on the newsletter (well above industry average)
- Zero deliverability issues so far
- 10 minutes/week to manage the entire email operation
The Honest Limitations
- Limited design flexibility – Templates are functional, not beautiful
- Basic analytics – You get opens and clicks, not much more
- Automation caps – Complex sequences can hit limits on free tier
- No A/B testing on free – Need to upgrade for split testing
Why Not Alternatives?
| Platform | Issue |
|---|---|
| Mailchimp | Pricing got aggressive, UI became cluttered |
| Beehiiv | Great for monetization, overkill for my needs |
| Buttondown | Love the simplicity, but Kit has better forms |
| Substack | Tied to their platform, less control |
Kit hits the sweet spot: powerful enough, simple enough, affordable enough.
For a solo builder sending a weekly newsletter, it’s exactly right.
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